Hudgell Solicitors is spearheading a hard-hitting campaign to coincide with Road Safety Week (Nov 21-27) in a bid to make people finally switch-off their mobile phones before getting behind the wheel to drive.
Its ‘Switch Off’ campaign will see dramatic images shared on social media depicting the devastation which can be caused to lives when people use their mobiles behind the wheel, in a bid to make drivers think twice before they set off on their journeys.
The firm, which supports many clients with years of rehabilitation through compensation claims, says its approach to the campaign is different to many it has launched before, admitting some of the images have been deliberately designed to shock and stir emotions.
But, with almost half of drivers admitting to using a handheld mobile phone when in stationary traffic in a recent RAC Survey, and almost a third saying they had made a call whilst driving, the firm says such strong messages are justified, and need to be shared to change the mindset of people with regards to the danger they are putting both themselves, and others in.
“It’s fair to say this is far from our normal campaign, and is much more hard-hitting and direct, but given the constant use of mobiles behind the wheel, and the devastation to lives we see every day when supporting victims of road traffic accidents in our work, we feel it is justified, and needed,” said Jane Woodcock a specialist in supporting victims of serious road accidents.
“The aim is to make people think when they see these images and the messages they carry, with the clearest message of all being to switch off their mobiles before starting out on any journey.”
Supporting Brake and Road Safety GB with campaigns
As part of its work throughout next week, Hudgell Solicitors is teaming up with Road Safety GB on a social media campaign aimed at potentially saving the lives of those injured in accidents.
It is also joining forces with the Brain Injury Group to support national road safety charity Brake’s
Make the Brake Pledge campaign, helping to spread awareness about six simple things drivers can do to protect themselves, people around them and to reduce vehicle emissions and pollution.
It has seen pupils at three schools in Hull and Guildford asked to illustrate what they – and their parents – will promise to do to make roads safer for everyone. Hudgell Solicitors will be involved in judging the artwork and awarding prizes next week.
Mrs Woodcock added: “Our aim throughout the week is highlight issues around road safety to all ages. Obviously, much of the focus is currently placed on drivers themselves, but it is very important to include children in the discussions and awareness campaigns.
“They are road users too, and perhaps even witness the bad habits behind the wheel of their own parents, which this campaign may lead to them challenging in the future.
“We see far too many life-changing injuries caused by people simply failing to protect themselves and others behind the wheel.
“It is why we are passionate supporters of Road Safety Week and are delighted to be working on so many worthwhile campaigns throughout the week.”