01482 778 463
Established since 1997
No Win No Fee
Award Winning Specialists
Hudgell Solicitors™ | Latest News | Hudgell Solicitors support news of new cosmetic surgery marketing rules

Hudgell Solicitors support news of new cosmetic surgery marketing rules

Lips been injected and the Hudgell Logo


Hudgell solicitors are backing news that new regulations will soon be introduced to combat the irresponsible marketing of cosmetic surgery procedures. Earlier this month, the General Medical Council (GMC) released a statement revealing that they would finally be imposing guidelines on the funding and marketing of cosmetic surgery. The changes, expected in the next few months, will see some doctors scrutinised for the way they market their products to potential patients and the way some procedures are funded.

The move comes after the recent wave of criticism aimed at the crowdfunding website, Myfreeimplants.com. The site allows women to set up profiles, offering pictures and videos in return for donations towards their cosmetic procedures. The website, which has been described as ‘degrading’, ‘outrageous’ and ‘inappropriate”, has been around since 2005 but has seen a recent boost in member numbers. 284 British women have successfully paid for surgery since the site was launched, and £168,000 was raised by British women in 2015 alone.

The BAAPS (British Association of Aesthetic Plastic Surgeons), who represent and govern over 200 cosmetic surgeons, slammed the ethics of the website. BAAPS President, Rajiv Grover, stated:

“Surgeons cannot vouch for where patients obtain the funds to proceed with surgery, however, any member who knowingly performed surgeries for MyFreeImplants.com would be breaking the Association’s code of conduct, and would face expulsion”.

Grover’s rhetoric is very much in line with that of the GMC, which has been increasingly critical of industry practices over the past year. Last March, a mandatory ‘cool-off period’ was proposed to prevent patients from feeling railroaded into procedures. As well as that, this Spring, cosmetic surgery professionals will be able to apply for official certification from the Royal College of Surgeons (RCM). Over the past few years the RCM have been busy working with patients, surgeons and others in the industry to make sure it becomes more rigorously regulated.

A relaxed attitude towards the commercialisation of elective surgery is dangerous. It shouldn’t be forgotten that these are medical procedures and, as such, should be treated with the same care as any non-elective procedure. Tens of thousands of patients elect to have surgery every year in the UK. Minimally invasive procedures, such as Botox, have become commonplace (6.7 million in 2014), with some practices even offering ‘lunch break’ sessions. Two for one offers and referral bonuses are two more common tactics that some practices use to get people through the door.

The way practices market their services with deals like this is still largely unregulated, but it appears it will soon be party to a similar style of regulation to that of the alcohol or gambling industries. We can still only speculate as to what these guidelines will be, but there is an obvious focus on improving the practices and their surgeons’ duty of care.

A clampdown on inappropriate offers and discounts, and a more thorough vetting process on how surgery is funded would be a step in the right direction. Hopefully changes like this will mean many patients aren’t persuaded to make irreversible decisions because of time sensitive offers or for rewards, such as referral fees. Electing to have surgery you might have second thoughts about in future can have serious repercussions, and patients can claim against surgeons if they believe they’ve failed to obtain informed consent.

The effects of unwanted surgery are often prohibitively expensive to be rectified, or can never be resolved. Most of the time, surgery is carried out professionally and successfully but, unfortunately, sometimes things do go wrong. Whether this is the result of negligence or ineffective aftercare, all surgeons have a responsibility to provide high quality and ethical service to their patients. This duty of care is vital and should be enforced throughout the customer’s entire cosmetic surgery journey, spanning from advertising billboards to the operating theatre.

No Comments

Leave a Reply

*Required

Request a callback

Request a callback from a solicitor

 I am an existing client.









Looking to see if you're eligible?

Get in touch for free legal advice

0808 159 7699

Call today to speak to an expert

OR
Start your claim

What Our Clients Think

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Professional staff

"Professional staff They keep me updated all the time Very good service Definitely recommended"

Mr Daniel Pantiru

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Straightforward and efficient

"I had the pleasure of having Sarah Colgrave as my solicitor. She was very accomodating,… "

Miss Rhianna Higham

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

An absolutely brilliant team of people

"An absolutely brilliant team of people! So kind a and helpful. Always putting their clients… "

Miss Chloe Ahad

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

very helpful & understanding

"very helpful & understanding"

Mrs Pauline Elliott

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Great firm to deal with

"Great firm to deal with, attentive and on the ball, everyone was always pleasant and… "

Karen Barnard

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Quicker than expected

"They were friendly, helpful when needed. Everything was done as expected all in black and… "

Mr W

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Excellent Company.

"I would like to thank Hudgell Solicitors for a very professional approach and caring attitude… "

paul baker

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Would highly recommend

"Would highly recommend"

Toyah johnson

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

They understood the issues in my case…

"They understood the issues in my case and dealt with the matter in a very… "

Mrs Zena Haroon

trustpilot-star trustpilot-star trustpilot-star trustpilot-star

I must say

"I must say, the experience was pleasant and everyone I spoke to was lovely and… "

F Cole

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Professional & helpful throughout the…

"Professional & helpful throughout the process"

Mr Darron Sunman

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Absolutely Fantastic

"Absolutely Fantastic! Case took a lot less time than expected and the outcome was a… "

Danielle

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

8spot on service

"8spot on service"

Mr Alan Walker

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

I am extremely happy with the…

"I am extremely happy with the professionalism and friendly service I received from Sam Thompson… "

Mr Phillip Ivory

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Great service always friendly

"Great service always friendly. Always kept up to date with my claim. Every time frame… "

Mr Sean Quinn

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

A big thank you to all at hudgell…

"A big thank you to all at hudgell solicitors, the process of my injury claim… "

Mr christopher beavers

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Hudgell Solicitors were there when I needed them

"I would highly recommend Hudgell Solicitors to anyone in the unfortunate position of requiring legal… "

Mr Anthony O

trustpilot-star trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Hudgell Solicitors were so helpful…

"Hudgell Solicitors were so helpful through the whole process. they advised me on the best… "

Mr David Branton

trustpilot-star trustpilot-star trustpilot-star trustpilot-star

Very efficient and friendly service

"Very efficient and friendly service"

Mrs Lorraine Firth

Rated 9.4 out of 10 based on 434 reviews

Powered by Trustpilot

Our offices

London

55 Fleet Street
EC4Y 1JU

VIEW DETAILS

Hull

No 2 @ The Dock
46 Humber Street
HU1 1TU

VIEW DETAILS

Leeds

10 Park Place
Leeds
LS1 2RU

VIEW DETAILS

© 2018 Hudgell Solicitors®. All Rights Reserved.

Hudgell Solicitors is a trading name of Neil Hudgell Limited | Director Dr. Neil Hudgell MA LLB (Hons) LLD | Registered in England No. 7078429 | Authorised and Regulated by the Solicitors Regulation Authority | SRA No. 521372 | VAT Registration No. 254 7802 90